How Technology Can Save the Food and Beverage Industry

March 9, 2018 Valerie Myer

Business Vehicle Program Technology Provides a Step Up on Your Competition in the Food and Beverage Industry

Most developed industries have a method to maximize success. The food and beverage industry is a champion of this. Like an assembly line, portions are streamlined and steps are combined with the ultimate goal of providing for the needs of their customers. As with any mass scale operation, there are ways to eliminate wasted time and speed up certain processes. But, in a shifting industry, peak efficiency is far from the only challenge food and beverage companies face. Businesses in this space are also concerned with:

-Changing demand and increased variety

-Market consolidation

-Employee retention

So what’s a company to do? In pursuit of ideal efficiency, technology is key. The challenges listed above can also be combatted by new technologies and the actionable insights they provide. By capturing and analyzing data like client visits, activities at each location, miles driven, and more, companies can increase their success and gain a competitive edge over others in their industry.

1. Navigate demand and provide better service

Part of any routine is identifying what works. With the proper technology, companies can gather and analyze data to pinpoint what has worked previously in specific regions and at specific times. This information can then be shared with sales reps and merchandisers to educate their customers on best practices.

2. Understand competitors

Staying ahead of the competition means knowing what other companies are doing in the food and beverage industry. If a company wants to know where it stand against their competitors, there’s no better indicator than benchmark data. Benchmarked data points allow these comparisons with others in the industry, and share industry norms.

3. Improve employee experience

Food and beverage companies cannot function without their mobile workforce. When a company loses a mobile worker, it pays with the time it takes to fill their role and more. A company can ensure the mobile workforce is reimbursed fairly and accurately with mileage capture devices. Using automated mileage capture apps makes reporting mileage a fair, easy, and efficient process.

What’s more, data capture helps companies understand factors that impact staffing and scheduling. If an employee is assigned to one region when their location positions them to work another region more effectively, mileage capture data will tell this story to the company. This data will help companies assign employees more sensibly and set them up for success.

Companies can also use performance data to encourage better work output. With actionable insights, managers can find the best mobile worker and position them to teach best practices to others. Conversely, the data can be used to see mobile workers who could better their performance. Sharing this information with underperforming employees could position them to seek improvement.


Success in the current Food and Beverage environment requires the modern efficiency technology provides and the actionable insights data collects. Companies secured with these can better handle the challenges of changing demand and increased variety, market consolidation, and employee retention. But beyond these obstacles, implementing technology in a business vehicle program has greater implications for the company. With all the data, a company would have insight into each shift and impact, potentially allowing it to prepare for future industry changes, catch trends, and other competitive advantages. To learn more, check out our whitepaper on How Technology Can Save the Food and Beverage Industry.


About the Author

Valerie Myer

With over 15 years of experience working side by side with clients providing guidance in financial and risk mitigation and over 10 years of experience as a mobility consultant for Runzheimer, Val has worked with 80% of our client base in one fashion or another. She is well respected for delivering upon her committed objectives and building lifelong partnerships with her clients.

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