Runzheimer and Crescent Crown: A Partnership Brewed in Heaven

Crescent Crown Beverage Distribution

Crescent Crown Distributing is one of the top 10 beer distributors in the U.S., selling and delivering over 32 million cases annually throughout its territories in Arizona and Louisiana. Quality and freshness are extremely important to Crescent Crown. Each product is handled with care, from pickup to delivery, to ensure retailers receive undamaged cases and kegs.

But of course, delivery is just one piece of the equation. Crescent Crown relies on a team of over 500 sales reps, draft cleaners, supervisors, and merchandisers to ensure their retail customers receive industry-leading service so that their products end up in the hands of consumers as efficiently as possible every single day.  With that many people on the road, they were exposed to some risk regarding how they were capturing mileage and reimbursing their sales and merchandise teams.

Crescent Crown evaluated several providers and ultimately selected Runzheimer and our non-taxable fixed and variable rate program (FAVR). This program reduces overpayments, federal income tax liabilities and reporting.

“Ultimately, we selected Runzheimer because of their stellar reputation for being a trusted business partner,” says Neil Baier, Crescent Crown’s VP of Finance. “We needed a partner that would execute our goal to reimburse employees for the business use of their cars in a way that was fair, accurate and defensible. They have accomplished that while driving hard dollar savings for our company.”

By switching programs, Crescent Crown was able to save about $600,000 over their previous program, while still providing fair and accurate reimbursements to all employees.

Want to learn more about Crescent Crown’s story? You can read their full case study here.

About the Author

Mike Bassi

Mike has 20+ years of experience consulting, implementing and supporting professional solutions for Business vehicle reimbursement plans, Mobile Applications, and employee relocations. His long tenure at Runzheimer has made him a trusted expert both externally and internally.

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